About Us

Hong Kong-based practice.

“We cannot live without beautiful things.” - we swear by this Baule Proverb - and the secret is an absolute ungovernable curiosity.

We travel and get inspired. We collect and find joy. And then we work hard and constantly produce ideas and works that excite ourselves.

-THECA SECTA is a multi-disciplinary creative boutique where our works are to be found across various media. We specialise in creative projects bearing the message of each brand in a comprehensive and unique way through consultation, art direction and curation.

Hope you find our select works reflect what we state above - be that ideas and images, research and references, objects and artworks - offering a platform and instigating new dialogues, for you and between us.

Client List

Creative / Visual / Styling / Film Direction, 2020-2023

Hong Kong Tourism Board

Visual / Styling / Film Direction, 2018

Emperor Group

Visual / Styling / Film Direction, 2015 / 2022

Cheung Kong Property

Visual / Creative / Branding / Styling / Film Direction, 2017-2019

Häagen-Dazs Asia Pacific

Visual / Styling / Film Direction, 2018 / 2022

Blue Girl Beer

Cosmopolitan Hong Kong

Illustration, 2011-2022

Visual / Styling / Film Direction, 2014-2019

DBS Bank Hong Kong

Visual / Styling / Film Direction, 2017

Hong Kong Airlines

Visual / Styling / Film Direction, 2022

MTR

Visual / Styling / Film Direction, 2012

Li-Ning

Visual / Styling / Film Direction, 2014

Cathay Pacific Airways

Visual / Styling / Film Direction, 2011-2014

PCCW

Visual / Styling / Film Direction, 2011-2017

HKT

Visual / Styling / Film Direction, 2017

Allianz Global Investors

Visual / Styling / Film Direction, 2018

Sun Life Financial

Visual / Styling / Film Direction, 2019

Cigna

Visual / Styling / Film Direction, 2013

Hang Seng Bank

Visual / Styling / Film Direction, 2013-2015

Standard Chartered Bank

Visual / Styling / Film Direction, 2012

Ikea

Visual / Styling / Film Direction, 2010-2011

SK II

Visual / Styling / Film Direction, 2013 / 2015

Crest

Visual / Styling / Film Direction, 2019

Darlie

Visual / Styling / Film Direction, 2022

Mandarin Oriental

Visual / Styling / Film Direction, 2017

Poly Property

Visual / Styling / Film Direction, 2014

Tai Hing

Visual / Styling / Film Direction, 2006

Pizza Hut

Visual / Styling / Film Direction, 2013-2020

McDonald’s

Visual / Styling / Film Direction, 2014

Maxim’s Cakes

Visual / Styling / Film Direction, 2014

Nissin Cup Noodles

Visual / Styling / Film Direction, 2015

Quaker Cereal

Visual / Styling / Film Direction, 2019

PepsiCo

Visual / Styling / Film Direction, 2014

Mannings

Visual / Styling / Film Direction, 2013

Wellcome

Visual / Styling / Film Direction, 2019

Alibaba

Visual / Styling / Film Direction, 2016 / 2019

Tmall

Visual / Styling / Film Direction, 2019

Douyin Tiktok

Visual / Styling / Film Direction, 2018-2020

Ocean Park

Visual / Styling / Film Direction, 2013 / 2014

Fancl

Visual / Styling / Film Direction, 2015

Systane Ultra

Visual / Styling / Film Direction, 2021

GoGoVan

Visual / Styling / Film Direction, 2022

Huatai Financial

Visual / Styling / Film Direction, 2014

Octopus

Visual / Styling / Film Direction, 2012-2014

NOW TV

Visual / Styling / Film Direction, 2018

FWD

Visual / Styling / Film Direction, 2014

Cadbury

Visual / Styling / Film Direction, 2013 / 2014

Cancer Fund

Visual / Styling / Film Direction, 2018

Abbott Ensure

Visual / Styling / Film Direction, 2019

Caltrate

Visual / Styling / Film Direction, 2015

Charisma

Visual / Styling / Film Direction, 2013 / 2014

Cancer Fund

Visual / Styling / Film Direction, 2014

Hong Kong Sinfonietta

Visual / Styling / Film Direction, 2017

Hong Kong Finance

Visual / Styling / Film Direction, 2020

MPFA

Visual / Styling / Film Direction, 2008

Wyeth

Visual / Styling / Film Direction, 2016

Vicks