About Us
Hong Kong-based practice.
“We cannot live without beautiful things.” - we swear by this Baule Proverb - and the secret is an absolute ungovernable curiosity.
We travel and get inspired. We collect and find joy. And then we work hard and constantly produce ideas and works that excite ourselves.
-THECA SECTA is a multi-disciplinary creative boutique where our works are to be found across various media. We specialise in creative projects bearing the message of each brand in a comprehensive and unique way through consultation, art direction and curation.
Hope you find our select works reflect what we state above - be that ideas and images, research and references, objects and artworks - offering a platform and instigating new dialogues, for you and between us.
Client List
Creative / Visual / Styling / Film Direction, 2020-2023
Hong Kong Tourism Board
Visual / Styling / Film Direction, 2018
Emperor Group
Visual / Styling / Film Direction, 2015 / 2022
Cheung Kong Property
Visual / Creative / Branding / Styling / Film Direction, 2017-2019
Häagen-Dazs Asia Pacific
Visual / Styling / Film Direction, 2018 / 2022
Blue Girl Beer
Cosmopolitan Hong Kong
Illustration, 2011-2022
Visual / Styling / Film Direction, 2014-2019
DBS Bank Hong Kong
Visual / Styling / Film Direction, 2017
Hong Kong Airlines
Visual / Styling / Film Direction, 2022
MTR
Visual / Styling / Film Direction, 2012
Li-Ning
Visual / Styling / Film Direction, 2014
Cathay Pacific Airways
Visual / Styling / Film Direction, 2011-2014
PCCW
Visual / Styling / Film Direction, 2011-2017
HKT
Visual / Styling / Film Direction, 2017
Allianz Global Investors
Visual / Styling / Film Direction, 2018
Sun Life Financial
Visual / Styling / Film Direction, 2019
Cigna
Visual / Styling / Film Direction, 2013
Hang Seng Bank
Visual / Styling / Film Direction, 2013-2015
Standard Chartered Bank
Visual / Styling / Film Direction, 2012
Ikea
Visual / Styling / Film Direction, 2010-2011
SK II
Visual / Styling / Film Direction, 2013 / 2015
Crest
Visual / Styling / Film Direction, 2019
Darlie
Visual / Styling / Film Direction, 2022
Mandarin Oriental
Visual / Styling / Film Direction, 2017
Poly Property
Visual / Styling / Film Direction, 2014
Tai Hing
Visual / Styling / Film Direction, 2006
Pizza Hut
Visual / Styling / Film Direction, 2013-2020
McDonald’s
Visual / Styling / Film Direction, 2014
Maxim’s Cakes
Visual / Styling / Film Direction, 2014
Nissin Cup Noodles
Visual / Styling / Film Direction, 2015
Quaker Cereal
Visual / Styling / Film Direction, 2019
PepsiCo
Visual / Styling / Film Direction, 2014
Mannings
Visual / Styling / Film Direction, 2013
Wellcome
Visual / Styling / Film Direction, 2019
Alibaba
Visual / Styling / Film Direction, 2016 / 2019
Tmall
Visual / Styling / Film Direction, 2019
Douyin Tiktok
Visual / Styling / Film Direction, 2018-2020
Ocean Park
Visual / Styling / Film Direction, 2013 / 2014
Fancl
Visual / Styling / Film Direction, 2015
Systane Ultra
Visual / Styling / Film Direction, 2021
GoGoVan
Visual / Styling / Film Direction, 2022
Huatai Financial
Visual / Styling / Film Direction, 2014
Octopus
Visual / Styling / Film Direction, 2012-2014
NOW TV
Visual / Styling / Film Direction, 2018
FWD
Visual / Styling / Film Direction, 2014
Cadbury
Visual / Styling / Film Direction, 2013 / 2014
Cancer Fund
Visual / Styling / Film Direction, 2018
Abbott Ensure
Visual / Styling / Film Direction, 2019
Caltrate
Visual / Styling / Film Direction, 2015
Charisma
Visual / Styling / Film Direction, 2013 / 2014
Cancer Fund
Visual / Styling / Film Direction, 2014
Hong Kong Sinfonietta
Visual / Styling / Film Direction, 2017
Hong Kong Finance
Visual / Styling / Film Direction, 2020
MPFA
Visual / Styling / Film Direction, 2008
Wyeth
Visual / Styling / Film Direction, 2016
Vicks